privacy policy

Last Updated: May 2026

Thank you for visiting Aperture Blundell Ltd. This Privacy Policy outlines the types of personal information we collect, how it is used, and the choices you have regarding your data when you use our website or book our photography packages.

By using our website, services, or booking a shoot with Aperture Blundell Ltd, you acknowledge that you have read, understood, and consent to the practices described in this policy.

1. Who We Are

Aperture Blundell Ltd is a registered limited company in England and Wales (Company Registration Number: [Insert Company Number]). For the purposes of the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018, we act as the "Data Controller" for any personal information you share with us.

2. Information We Collect

2.1 Personal Information

We collect personal information that you provide to us voluntarily. This includes details such as your name, email address, phone number, and any specific event, team, or booking details you share when contacting us or filling out forms on our website.

2.2 Usage Data

We automatically collect non-personal information about how you interact with our website. This includes your IP address, browser type, operating system, referring URLs, the dates and times of your visits, and other technical details. This data helps us monitor, maintain, and improve our website's performance and user experience.

3. How We Use Your Information

3.1 Personal Information & Fulfilling Contracts

Under UK law, we must have a lawful basis to handle your data. We use your personal details to:

Respond directly to your inquiries and project briefs.
Deliver the specific photography packages and services you request.
Manage bookings, sign contracts, and process invoices.
Communicate vital updates regarding your shoot day or final digital galleries.

3.2 Usage Data

We use general usage data for statistical and analytical purposes. This helps us understand how visitors move around our site, which portfolios or package pages are most popular, and how we can make our online storefront easier and better to use.

4. Cookies and Tracking Technologies

We use cookies and similar tracking tools to enhance your browsing experience on our website. Cookies are small files placed on your device that help us remember your preferences and tailor your experience. You can easily adjust your browser settings to decline or block cookies if you prefer, though it may affect how certain parts of our website function.

5. Data Sharing and Third Parties

We do not sell, trade, or transfer your personal information or photographs to outside parties for marketing purposes.

We only share data with trusted third-party service providers who help us run our business operations (such as secure online gallery hosting platforms for delivering your photos, and secure cloud storage systems). These providers are legally bound to keep your data secure. We may also share anonymous, non-personal usage data with analytics tools to assist us with website optimisation.

6. Data Security & Storage

We implement strict and reasonable technical and organisational security measures to protect your personal information and image archives from unauthorised access, disclosure, alteration, or loss. Your final digital images are kept on secure, password-protected systems. However, please remember that no method of transmission over the internet or electronic storage is 100% secure, and while we work hard to safeguard your files, we cannot guarantee absolute security.

7. Your Choices and Rights

Under the UK GDPR, you have full control over your data. You have the right to request access to the personal information we hold about you, ask us to correct any errors, or request that your data (and stored images) be completely deleted from our systems.

You also have the right to withdraw consent for us to use your images in our public portfolio or social media channels at any time. You can exercise any of these rights by contacting us directly. If you are ever unhappy with how we handle your data, you have the right to complain to the Information Commissioner's Office (ICO).

8. Changes to this Privacy Policy

Aperture Blundell Ltd reserves the right to update or change this Privacy Policy from time to time to reflect changes in our services or UK law. Any updates will be published right here on this page, and the effective date at the top will be revised accordingly.

9. Contact Us

If you have any questions about this Privacy Policy, your personal data, or the security of your photography files, please get in touch with us via our main website contact page or by emailing apertureblundell@outlook.com.